I can picture the boffins at the International Agency for Questionable Decisions gazing into their laptops…
“So, what do we do about those coca growers in Columbia, eh?”
“Waaall, what if we encouraged alternative crops? Sugar cane does nicely there, doesn’t it?”
“Ja! I can see it! Sugar. No, wait, powdered sugar! Powdered evaporated cane juice. Pretty brown powder!”
“And we’ll call it… The Latin Paradise.”
“I like it! Let’s headquarter it in Medellin. Well done, gentlemen!”
El Paraiso Latino brand panela en polvo from Medellin. $1.59/lb at Trade Fair.